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1961 Advertisement For Air Conditioning In Your Car

Here is the text of a 1961 ad for air conditioning in your car—

Go the healthful way…With Harrison Air Conditioning you breathe air that’s literally washed…cool invigorating air! This refreshing atmosphere helps take the tension out of everyday traffic…the stress and strain out of all-day trips. What’s more, you’ll enjoy refreshing new relief from pollen and other air-borne irritants. Go the neat way–Harrison Air Conditioning eliminates excess humidity…clothes hold for a sharp press, collars never wilt, hair keeps that combed-and-brushed freshness. Go the clean way–You car’s interior can be as spick-and-span as your living room. With Harrison Air Conditioning you lock out dirt, grime and insects….you knock out the road and wind noise that disturbs radio listening and conversation. So for a healthier, neater and cleaner way for you to go for you and your family…ask you GM Dealer for Harrison Air Conditioning in your new Cadillac, Buick, Oldsmobile, Pontiac or Chevrolet.”

( Photo above is of a 1961 Pontiac Tempest.)

Here is a link to a print ad for Harrison air conditioning in your car from 1959. 

Here is some history of air conditioning in automobiles. A few cars had air conditioning as far back as 1939. 

I read this ad and I thought what a bunch of hype. But then I gave some thought of what it must have been like driving without air conditioning in your car in Texas, Florida, Arizona or on a hot day anywhere. It must have been something along the lines of a revelation to get air conditioning in your car after years without it.

The text of the ad that I quoted above comes from the book The Golden Age of of Advertising—the 60’s. This book is published by Taschen.

February 17, 2009 Posted by | Books | , , , , | 2 Comments